The yourgolftravel.com Disabled British Open, the most inclusive event for disabled golfers in the UK, has chosen the Seve Ballesteros Foundation, in partnership with Cancer Research UK, as its official benefitting charity for 2012.

The popular annual event, which will hold its fourth outing at the East Sussex National Golf Resort from August 24-26, aims to raise as much money as possible for the Seve Ballesteros Foundation. This event will run in conjunction with Seve Day, a Europe-wide golf tournament set up by Your Golf Travel.

‘Seve Day’ will bring together celebrities from the world of sport and entertainment – including professional golfer Justin Rose, radio and TV personality Chris Evans and former England football manager Kevin Keegan – to mark the first anniversary of the late great Spaniard’s death with a tournament which will culminate in a grand final on The Belfry’s renowned Brabazon Course, in October, where the top 72 Stableford score qualifiers will play for big prizes and the Seve Day 2012 trophy.

The Twenty Ten Course at Celtic Manor will host the grand final of the Seve Day competition.

The Seve Ballesteros Foundation, set up by the eponymous legend himself in 2009, works in partnership with Cancer Research UK to fund vital brain cancer research. Brain cancer of course, claimed the five-time Major winner in 2011, aged just 54.

Ross Marshall, yourgolftravel.com’s CEO, said: “When we discussed with officials from the Disabled British Open the possibility of partnering with a charity we all quickly settled on the Seve Ballesteros Foundation as it is a cause close to the heart of all golf fans.

“Seve did more than most to make golf popular to the masses and he would, we are sure, appreciate seeing an event as inclusive as the yourgolftravel.com Disabled British Open. So it is fitting that we use the event as an opportunity to raise much-needed funds and also to highlight the great work of the Foundation.”

East Sussex National boasts two championship courses that were designed by Robert E. Cupp who is one of Jack Nicklaus’s course architects.

Seve Ballesteros Foundation merchandise will be available throughout the event and an auction and raffle, during the tournament’s gala dinner, will further boost funds. There will be various other opportunities to donate and many ways to get involved during the three days of competition.

Sophie Cannon, Manager of the Seve Ballesteros Foundation, added: “We are delighted that the yourgolftravel.com Disabled British Open has chosen to support us in our fundraising efforts.

“Seve’s experience brought a spotlight onto brain cancer and Cancer Research UK was honoured to join forces with his Foundation to work towards our shared goal of beating brain cancer.  It’s a huge challenge but one that Seve was committed to making a reality, and the support of events like the yourgolftravel.com Disabled British Open will help us achieve that aim.”

The yourgolftravel.com Disabled British Open was delivered originally through Tourism South East (TSE) as one of the projects of the Accentuate programme, which is funded by SEEDA and Legacy Trust UK – an independent charity set up to create a cultural and sporting legacy from the London 2012 Olympic and Paralympic Games. Accentuate was set up as part of the south-east’s drive to create a cultural shift in the way disabled people are perceived by celebrating excellence and showcasing talent.

The quality of golf on offer at East Sussex is highlighted by the fact that it has hosted two European Opens, five European Challenge Tour events and four PGA European Tour qualifying schools.

Accentuate continued to deliver the event until, late in 2011, ownership transferred to Remarkable Events Ltd, a joint venture between TSE, the creator of the DBO, and Azalea, the company which had managed it since its inception.

Last year the Disabled British Open (DBO), which is broadcast on Sky Sports, received support from far and wide including the UK Government – both the Secretary of State for Culture, Media & Sport, Jeremy Hunt MP, and the Minister for Disabled People, Maria Miller MP, praised it for its inclusivity and legacy – the sport’s governing body, the R&A, the European Tour and Wealden District Council. This year, the English Golf Union (EGU) has also added its support.

The yourgolftravel.com Disabled British Open 2012 returns to East Sussex National – the third year the Uckfield resort has hosted the competition – on August 24-26, 2012, and, once again, a full field of competitors is expected in the senior tournament. Last year competitors travelled from as far afield as Pakistan and the USA to participate in what has been acknowledged as Britain’s premier disabled golf event.

Entry forms may be downloaded from the website or obtained by calling 01825 880191.

www.disabledbritishopen.org | www.seveballesterosfoundation.org/uk | www.seveday.com

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