With the Open Championship taking place at Royal Lytham and St Anne’s this week, Your Golf Travel took to the beach of the seaside town to get local children involved in our great sport. Along with our friends at Direct Golf UK and John Letters, 25 children enjoyed a number of fun games as an introduction to golf.

Located just 10 minutes from the famous links that is playing host to the game’s top players, the kids had a great time as they were took part in multiple activities including chipping balls at various targets across the beach, before entering into a race that involved running and hitting balls round a course, which we hope will help them eradicate slow play from their game in future!

The location was particularly appropriate, with Royal Lytham and St Anne’s famously being the venue for two of Seve Ballesteros’ Open Championship victories, with his game being famously honed on the beaches of his homeland. A year on from his death, it was a great opportunity to get the next generation of golfers learning the game in a similar fashion to the great man, and also raise further awareness for Your Golf Travel’s Seve Day, which is helping to raise vital funds for the Seve Ballesteros Foundation.

Flanked by staff from Your Golf Travel, Direct Golf UK and John Letters, there were competitions on offer, including relay races, as the kids were taught that golf is not just a great sport to play, but can also help with their fitness.

At the end of the games and races, there was a special treat as top golfer Sophie Horn popped down to show off her swing, with a succession of shots flew off the face of her driver into the distance, drawing amazed and excited looks from the youngsters.

All of us at Your Golf Travel were delighted to be able to get involved in such an initiative, and hope that many of the children will pursue golf as a sport, and who knows, one of them may even be teeing up on their home course the next time The Open Championship visits the town.

For more information on the Golf on the Beach please visit http://www.direct-golf.co.uk/attheopen/

For more information on golf holidays to Royal Lytham and St Anne’s and Tournament Packages to the majors, please visit www.yourgolftravel.com or call free on 0800 043 6644.