In need of a style upgrade on the golf course? Then read on…
Designer brand G/FORE, which is already one of the coolest contemporary golf brands in the USA, has more recently been laying foundations in the UK too and are set to take a firm grip on the golf market on this side of the pond, thanks to the launch of its stunning 2015 range.
For those of you who like to colour-coordinate on the fairways, there’s the G/FORE glove (retails at £25), which comes in a range of no less than 26 colours! Each glove is hand-crafted, using the highest-quality, precision-cut premium AA Cabretta leather, with tour-pro ambassadors using it including the likes of 2014 US Ryder Cup captain Tom Watson, as well as two-time PGA Tour winner Jonas Blixt.
And it’s not just the gloves. G/FORE also makes the equally eye-catching Gallivanter golf shoe, and its 2015 collection, which also introduces a fresh line of women’s golf shoes, features some brand-new technology too.
A biomechanically engineered, injection-moulded TPU outsole featuring multi-level exclusive ‘G/ROUND CONTROL’ technology, has been designed to offer optimal traction in even the most treacherous and rain-soaked conditions…I’ve tried a pair and while I was expecting a traditional cleated shoe to grip better in most conditions, I’ve found the opposite to be true.
The G-FORE shoes combine a comfortable, athletic fit with good water-resistance and a unique style.
In 2015, five new styles have been added to the men’s range, giving style-conscious golfers even more choice.
The new women’s Gallivanter range, meanwhile, features five styles including the oil-slick patent leather Patriot Cap Toe, for those who wish to really shine on the tee.
A spokesman for G/FORE in the UK said: “The 2015 Gallivanter is the same great-looking shoe, with the same upper and same side-profile – but with an amazing new sole.
“We have also added some new comfort elements including a custom-contoured, thicker foot-bed with more arch support, additional padding throughout the heel collar, and a performance mesh interior for more breathability.”
G/FORE founder, fashion industry veteran and avid golfer, Mossimo Giannulli – who launched the billion-dollar clothing company Mossimo Inc – explained: “G/FORE stands for quality, colour and expressiveness. Our gloves, shoes and socks weren’t designed in a cubicle and tested in a factory; they were born out of a desire to express myself while playing, and to help inject a little more personality and flair into the game.
“That’s why we started G/FORE and it’s why more and more golfers are turning to G/FORE – they want to enjoy their golf, and they want to look and feel exceptional when they play.”
A UK spokesman for G/FORE added: “The gloves have proved hugely popular on-line since the launch in 2011, and our shoes are fast-becoming just as popular.
“Now is the perfect time for G/FORE to be expanding; our ladies’ shoe range is going to help spread the word about G/FORE to a whole new cross-section of golfers, while our additions to our glove range and our new accessories will help cement G/FORE as the go-to brand for any discerning golfer.”
So there you have it. If you’re looking to add some style to your golf wardrobe without compromising on performance, G-FORE will be right up your street.