Attending The Masters is at the very top of almost every golfer’s bucket lists. The sight of The Azaleas in full bloom is the signal of the start of the golfing season. As the host of the first Major of the Men’s professional calendar each year, Augusta National and The Masters holds a very special place within the history of golf.

With thousands of fans making the pilgrimage each year to Georgia, we’re going to take a brief look at some of the reasons why you should attend The Masters, although if you’re reading this, chances are you’ve already decided it’s a pretty good idea.

The Best Views in Golf

Augusta National is very much set up for tournament golf. With plenty of space around the course, crowds don’t feel, well, crowded. There are plenty of great vantage points which allow for perfect views of the world’s best, plotting their way around the slick greens and undulating fairways.

Top Tip
Buy an Official Masters Chair. This is your spot for the day, head out to 12, 16, the 18th Green, wherever takes your fancy, pop your chair down and you can return to it during the day.

The Masters - Official Chair

Electric Crowds

With many Patrons attending The Masters having done so for generations, they have built up an exceptional level of golfing knowledge and understanding of the unique conditions at Augusta National.

This creates a special electric, yet respectful atmosphere, characterised by roars of approval (rather than the cheers you’ll hear at other tournaments) that erupt for exceptional shots. Oh, and you won’t see a single mobile phone – they’re strictly forbidden on the grounds.

Top Tip
There’s a strict ‘no running’ policy at Augusta National – if you’re caught running, that’ll be the end of your tournament.

The Masters Patrons

Tradition and History

Whether it is the opening drives from the honorary starters or the crowning of the Masters champion in their Green Jacket, Augusta National has a host of unique features that are very much in the cornerstones of golf.

When you walk in the main gates you’ll stroll past the practice ground and the gift shop before finding yourself next to the clubhouse. As you continue up the hill, the 1st tee, 9th green and 18th green all become visible, the hairs on the back of your neck will start to raise.

Top Tip
Get a Masters Programme, there’s a huge amount of info around the best viewing spots, landmarks and moments that have shaped the tournament over the years.

Masters Programme

Sunday at Amen Corner

The drama intensifies on the final day of the tournament as golfers navigate the 11th, 12th and 13th holes, a notoriously difficult stretch of holes known as Amen Corner.

This is where Green Jackets are so often won and lost – particularly on the par 3 12th, known as the Golden Bell hole. With strategically positioned bunkers in dangerous spots, and a creek running directly in front of the green, it’s no wonder that Sports Illustrated’s Rick Reilly wrote in 1990 that “more green jackets have been lost at the 12th than at the Augusta City Dry Cleaners”.

Amen Corner

Top Tip
While Amen Corner is legendary, for the best view at the Masters, many recommend heading to Hole 16. You can have multiple vantage points with even glimpses of the approaches to 15 plus you are closer to the action.

Abundant Spring Colours and Pristine Conditions

The Masters and Augusta National has a unique and eye-catching palette with its blooming pink and purple azaleas, towering pine trees and immaculate green fairways combining in a collision of spring colours. If you thought it looked good on TV, you won’t believe what the beautiful blooms and perfectly manicured grounds look like when you’re there in person. Many of our customers have referred to it as almost being a surreal, out of body experience.

The Masters Spring Colours

The Merchandise

The Masters merchandise shop at Augusta National, a golfer’s paradise, opened its doors in 2018, doubling the floor space of its predecessor. The shop is a true treasure trove of official Masters merch that can only be purchased on-site, from over 125 styles of hats to novelty goods like infant caddie jumpsuits and vintage coasters. Remarkably, the Masters shop takes around $70 million during Masters week. ​It needs to be seen to be believed.

The Masters Merchandise

Top Tip
Visit the shop early, limited editions sell out fast while popular sizes and styles can disappear quickly. The earlier you shop, the less crowded it will be, making browsing and finding what you want much easier.

The Concession Stands

The Masters concession stands are as much a part of the Augusta experience as the golf itself, offering an array of classic Southern food at remarkably low prices. Visitors can indulge in iconic pimento cheese sandwiches for just $1.50, alongside a variety of other snacks and beverages, with beer priced at a mere $5. This approach to affordable, simple, and satisfying menu options reflects the tournament’s commitment to tradition and fan experience, making the culinary journey at the Masters as memorable as the action on the greens.

The Masters Food & Drink

Celebrity Sightings

From past champions to A-list celebrities, there’s always a chance of spotting famous faces in the crowd. Some of the biggest names in Hollywood, music, sport and politics are known to visit Augusta in Masters week. But if you don’t see any, you’ll have to make do with watching the best golfers in the world on the fairways!

Top Tip
If you want a player autograph, note that there is a no autograph policy enforced on the golf course. Autograph seeking is only allowed in areas adjacent to the Tournament Practice Area and on the Par 3 course during the Par 3 Contest.

The Masters Past Champions

See the Best in the World, Plus Legendary Players

The Masters is considered to have one of the best fields of any golf tournament in the world,

The Par 3 Contest

The Par 3 Contest, a cherished prelude to the tournament proper, embodies a more informal, fun atmosphere where players, legends, and their families gather on Augusta National’s Par 3 Course. Since its inception in 1960, it’s been an enjoyable chance to see the golfers in a more casual setting, enjoying the game with their loved ones. Held on the Wednesday before the tournament, it’s a tradition that highlights the joy and community within golf.

The Masters Par 3 Contest

Beyond the Tournament, Georgia’s Southern Charm

Exploring Georgia or South Carolina during the Masters offers a rich tapestry of experiences beyond the greens of Augusta. Athens, Georgia, presents a vibrant blend of musical heritage and collegiate spirit, along with local golf courses where enthusiasts can indulge their passion.

Columbia, South Carolina, captivates with its historical charm and culinary delights, complemented by nearby golfing opportunities that allow visitors to test their skills. Both cities, along with downtown Augusta itself, offer visitors a chance to immerse themselves in the local culture, cuisine, and golfing landscape, making for a well-rounded trip for those attending the Masters.

A Bucket List Trip, and Then Some

In short, attending The Masters is a once-in-a-lifetime experience for any true golf fan. And it’s something we know only too well having taken more than 5,000 golf fans to Augusta over the past 15 years.

Booking your Masters trip with us means you’re choosing a service that’s covered by ABTOT and ATOL protection, guaranteeing This guarantees your investment is safe, covering everything from flights to accommodation.

Your experience is enhanced with full event management, taking the stress out and effort of planning. There’s an array of hospitality and entertainment options, including upgraded experiences like live music, Q&As with famous golf personalities, golf simulators, and gourmet food stations, ensuring every moment is memorable.

Complimentary transfers on tournament days add an extra layer of convenience, while those hoping to swing a club themselves, have options to join golf days at some of the area’s top courses.

We know this is a true bucket list experience, which is why we pull out all the stops for everyone that travels to Augusta with us.



Keen golfer, 11 handicap with 3 Aces!! Some people have collections of various types of objects, I collect golf courses.

What's in my bag?
Nike SQ Machspeed Black Driver
TaylorMade SIM MAX OS Graphite irons
TaylorMade Milled Grind 3 Black 54 & 60
Golden Bear MTS putter

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