Far less developed, and far less commercial, the southern ethos is still very much about la dolce vita. The pace is slower and there is nothing ostentatious about the region of Puglia (the heel of the boot), but there is charm and beauty in abundance.
Life in Puglia is still very much influenced by its Mediterranean invaders, including the Greeks, Arabs and Spanish Aragonese, and this fascinating region also offers the chance to combine some terrific golf with a relaxing holiday.