Augusta National is the course of every golfer’s dreams and a trip to see The Masters live is seen as the golden ticket in golf. Several luxury facilities already provide top class hospitality during the week of The Masters, but Berckmans Place has the ultimate unique selling point: it was built by Augusta National Golf Club itself and is set within the private club’s grounds.
The decision to construct Berckmans Place was made in response to frequent requests from tournament partners that wanted a heightened level of hospitality. Badges to the facility, which gain you access throughout the week of The Masters (Monday through Sunday) cost $6,000 each but despite the lofty price tag, those who have toured Berckmans Place don’t feel it is overpriced.
There are few other hospitality experiences like it in sport. With an air of luxury and exclusivity, Berckmans Place sits beyond your typical hospitality. Taking in the traditions so synonymous with Augusta National, despite it’s relatively recent addition to The Masters, Berckmans sits perfectly within its spot just moments from the action. With replica putting greens and perhaps your only opportunity to recreate the shots that have made The Masters other than if you were lucky enough to play the course itself, Berckmans is a unique experience and one that is so fitting within The Masters Tournament.
Review of Berckmans Place Hospitality
“I wasn’t sure what to expect from hospitality at Berckmans Place but I left feeling that it is exactly the way I should have imagined the only hospitality unit within the club grounds to be. There’s nothing like The Masters and, in the same vain, there’s nothing like Berckmans Place. The welcome is typically warm and the quality throughout is astonishing, but what I enjoyed most was the fact that I could wander where I like, from bar to restaurant, from shop to a welcome seat on the veranda with total freedom. Highlights were the really laid back bar and viewing area that spills onto the lawn, and the incredible experience of putting on the replica greens.”
Featuring traditional Southern architecture with beaming white columns and lavish interior furnishings, as well as high-end food and beverage offerings, Berckmans Place is among the most lavish hospitality settings in the world and its unique access to all things Masters makes it truly special.
A 90,000-square-foot, multi-level structure near the fifth green on the perimeter of Augusta National’s property; Berckmans Place is available to Augusta National members, tournament sponsors and other friends of the club.
There are few tournaments, if any, that can match the excitement we see at Augusta National each and every year. Once a bastion of exclusivity to its members, Augusta is now opening its doors to a lucky few who get their hands on Berckmans Place Badges.
The facility offers the chance to view the tournament from an air-conditioned atmosphere and boasts a number of top-class restaurants, many of which are named after famous figures from the history of Augusta National and The Masters itself.
There is Ike’s, named after the former US President and Augusta National member Dwight Eisenhower; Calamity Jane’s, named after Masters and Augusta National co-founder Bobby Jones’ putter and Mackenzie’s is a Scottish themed restaurant and bar named after course’s co-designer Dr. Alister Mackenzie.
Golf’s most exclusive hospitality experience is so attractive that, last year, all of the $6,000 tickets sold out a year before the facility was scheduled to open.
Of course the idea of enjoying the finest hospitality experience in golf at one of the greatest tournaments in the game is reason enough for many to shell out the cash for a pass but when you throw in the fact that you may be mingling with Augusta National members such as Jack Nicklaus, a week at Berckmans Place becomes all the more appealing.
Any trip to see the world’s best golfers strut their stuff on the world’s most desirable golf course is special, bucket list stuff for many, but with the arrival of Berckmans Place – which opened earlier this year – the best has just got a whole lot better.